Art Director & UX Designer
VANTAGE23.jpg

The V / branding

Branding for Vantage

Created at The Seventh Art

An existing rental building on
the East Side embarked on an update,
completed with a new interior design.
— brand positioning
 

Roles

Art Director
Graphic Designer

Web Designer
Visual Designer

Methods

Research
Brand strategy
Target audience

Design & Prototype
Mid-fidelity wireframes
High-fidelity mockups
Clickable prototype

Tools

Design & Prototype tools
Marvel app
Photoshop
InDesign
Illustrator
Lightroom

People

Users
Sales agents
Potential buyers

Collaboration with experts
Brand Strategists
Copy Writers
Designers
Photographer
Web Programmers

Stakeholders
Real estate developer (client)
Brokers (client)
Sales team (client)


A naming exploration yielded Vantage and the graphic system, with its bold blue color, geometric shapes and minimal copy, was consistent with the idea of exploring the world outside your door.
— brand concept
 

Photography art direction

 

Responsive logo

 
 

Collateral

 

Brochure

 

Website

 
 

Sales gallery