Branding, Art Direction and Experiential Design for The Centrale
Created at The Seventh Art
“When one speaks of a charmed life, they are referring to a life protected as if by magic, where every detail is perfection embodied.”
Roles
Art Director
Web Designer
Visual Designer
User Experience Designer
Methods
Research
Brand strategy
Target audience
Design & Prototype
Mid-fidelity wireframes
High-fidelity mockups
Clickable prototype
Tools
Design & Prototype tools
Sketch
InVision
Marvel app
Photoshop
InDesign
Illustrator
Lightroom
After Effects
People
Users
Sales agents
Potential buyers
Collaboration with experts
Architect
Brand Strategists
Copy Writers
Designers
Photographer
Motion Designer
Web Programmers
Engineers
Stakeholders
Real estate developer (client)
Brokers (client)
Sales team (client)
“The building honors not only the Art Deco movement but a movement itself, featuring a chevron-patterned façade that stretches to the sky and an elegant porte-cochere serving as a streamlined pass-through between streets.”
Photography art direction
Logo
Style guidelines
Pattern
Collateral
Brochure
“Defined by elegant asymmetry, open spaces, soaring ceilings, and a clean palette with colorful accents, the building stands out for how it defies norms while seamlessly blending with its surroundings.”
Bag
Website
