Branding for The Brooklyn Grove
Created at The Seventh Art
Roles
Art Director
I developed the brand identity with my team, collaborating closely with the client and stakeholders. Together, we established a cohesive brand and created comprehensive style guidelines by designing the logo, selecting colors, fonts, and imagery, and art-directing photoshoots.
Web Designer
We translated the brand story into a digital product that gave users a sense of the neighborhood they would live in.
Methods
Research
Brand strategy
Target audience
Design & Prototype
Mid-fidelity wireframes
High-fidelity mockups
Clickable prototype
Tools
Design & Prototype tools
Sketch
InVision
Marvel app
Photoshop
InDesign
Illustrator
Lightroom
People
Users
Sales agents
Potential buyers
Collaboration with experts
Architect
Brand Strategists
Copy Writers
Designers
Photographer
Motion Designer
Web Programmers
Stakeholders
Real estate developer (client)
Brokers (client)
Sales team (client)
“The Brooklyn Grove marks a return to elemental design for Brooklyn, a building whose architecture mirrors the streamlined experience of living in a prime Brooklyn location, just minutes from Manhattan.”
Photography art direction
Responsive logo
Style guidelines
Stationery
Brochure
“The Brooklyn Grove encourages residents to think outside the box and envision life in the new Brooklyn.”
Bag
Website
Sales gallery
