Redesign of the Industry West Shopify platform
Created in 2024 at Domaine
“Redesign of the Shopify platform resulting in:
+20% Average Order Value
+15% Average Number of Items in Cart
+10% New Trade Accounts”
Roles
Design Director
Art Director
Designer
Methods
High-fidelity mockups
Animated prototype
Design systems
Tools
Figma
Design Concepts
UI design
“We created a token design system and a global sections library.”
“The design system allows the Industry West team to repurpose blocks in new ways.”
Desktop / Live Website
“We prioritized Industry West’s stunning product photography in the redesign, pairing it with a minimal look-and-feel and a simplified type system. ”
Mobile
“The combination of horizontal and vertical product cards, based on the product ratio, resulted in flexible content that adapts seamlessly to the furniture.”
“The Industry West site was transformed into an e-commerce store that matched its luxurious brand image.”
