The BKG / branding
Branding and product design for The Brooklyn Grove
We created the brand identity and were involved with the client and the stakeholders doing so. Designing the logotype, picking the brand colors and the fonts, selecting the brand imagery and art directing the photoshoots; we were able to create a consistent brand. Style guidelines were created.
We translated our brand story to a digital product that would give users an idea of the neighborhood they would live in.
I created a UI kit to make sure the brand would stay consistent on its digital applications.
Design & Prototype
Design & Prototype tools
Collaboration with experts
Real estate developer (client)
Sales team (client)