Art Director & UX Designer
BkGrove28.jpg

The BKG / branding

Branding and product design for The Brooklyn Grove

Created at The Seventh Art

After creating the branding for this Brooklyn condominium as an Art Director, I then made sure that the brand stayed consistent on the brand collateral.
 

Roles

Art Director
We created the brand identity and were involved with the client and the stakeholders doing so. Designing the logotype, picking the brand colors and the fonts, selecting the brand imagery and art directing the photoshoots; we were able to create a consistent brand. Style guidelines were created.

Web Designer
We translated our brand story to a digital product that would give users an idea of the neighborhood they would live in.

Visual Designer
I created a UI kit to make sure the brand would stay consistent on its digital applications.

Methods

Research
Brand strategy
Target audience

Design & Prototype
Mid-fidelity wireframes
High-fidelity mockups
Clickable prototype

Tools

Design & Prototype tools
Sketch
InVision
Marvel app
Photoshop
InDesign
Illustrator
Lightroom

People

Users
Sales agents
Potential buyers

Collaboration with experts
Architect
Brand Strategists
Copy Writers
Designers
Photographer
Motion Designer
Web Programmers

Stakeholders
Real estate developer (client)
Brokers (client)
Sales team (client)


10 Nevins marks a return to the elements for Brooklyn, a building whose design mirrors the streamlined effect of living in such a prime Brooklyn location, minutes from Manhattan.
— brand concept
 

Photography art direction

 

Responsive logo

 
 

Style guidelines

 

Stationery

 

Brochure

 

10 Nevins pushes residents to think out of the box and imagine life in the new Brooklyn.
— brand concept
 

Bag

 

Website

Sales gallery